Tone of voice isn’t just ‘the way a person is speaking to someone’ – it applies to your brand copy too and not just how you sound when you say words out loud.
You know that if you don’t strike the right tone, your listeners, or readers in this case, might miss what you’re saying because of how you’re saying it. The tone of your writing can be crucial and because you can’t speak to each and every person – unless you enjoy creating videos, which is why they’re king on social media.
But if you’re an introvert like me, then writing will probably be your preferred type of content marketing.
So how do you develop your TOV?
Get writing – write for yourself at first, then write to a friend or your reader/clients in mind.
To be able to write…
You don’t need a marketing degree
You don’t need an English degree (A-Level or GCSE)
English doesn’t need to be your first language
It doesn’t need to be perfect
You don’t have to follow the rules, guidelines or principles
5 Simple Ways to Find Your Tone of Voice
Know Your Audience Inside Out – Your tone of voice should resonate with the people you're speaking to. Pay attention to their language, needs, and challenges so your words feel like a natural conversation.
Get Crystal Clear on Your Message – Before writing, make sure you know exactly what you want to say. A confused message = a confused reader.
Choose Words That Feel Like You – The words you use shape your personality. Are you friendly and conversational? Bold and direct? Warm and reassuring? Pick words that match your style.
Read & Write Regularly – The more you read and write, the more your natural tone will develop. It helps ideas flow and makes writing feel effortless.
Write How You Speak – Drop the fluff and say something real. A great tone of voice feels authentic, like a human talking, not a robot writing.
This blog articulates tone of voice brilliantly and gives some great examples.
Do worry about what everyone is up to and ignore the peer pressure. Think about what is right for your brand.
How can you stand out? What can you stand up for? What can you share to get your clients/customers to notice you?
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