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Super-specialist or extraordinary generalist?

Super-specialist or extraordinary generalist?

Jack of all trades or master of one? or none? The phrase 'Jack of all trades' seems to have become something to be ashamed of and almost an insult, but it didn't begin as one. The phrase was once used to describe an actor turned playwright who was always hanging...

Poem: I feel tired

So tightly wound up. I clench my jaw so much these days. Guilt is eating me up over birthday's I've missed, cancelling get togethers, not putting effort into dinner, my 5 year old being angry, my 2 year old needing me too much, the haircut I cancelled, the play date I...

6 ways to free your creativity and boost your confidence.

My no.1 tip for standing out and being seen by the right people is to make sure everything you do is your idea. By all means, gather all the info - read all the books, take the courses, join the webinars, download the freebies and listen to the podcasts but trust your...

Pain point marketing and selling should be a thing of the past

"The Pain Point: Selling Your Clients What They REALLY Want · The amount of pain your client or customer is in will determine whether they buy now or later." "Without pain, there isn’t a need, and when buyers don’t need anything, there isn’t the chance of a sale....

Useful journal prompts to work through the fear

Fear manifests in all kinds of ways, from daily procrastination to full blown anxiety and self-sabotage. You know that as a freelancer or small business owner you need to make small steps out of your comfort zone, a lot, on a regular basis. You need to learn to be...

Becoming self-employed and motherhood

How would you describe your work situation? Do you even have to? I’ve felt defined by this for a long time, since going from ‘full-time’ to ‘part-time’. I still considered myself ‘part-time’ until recently when I had a reality check with my diary and my toddler. She...

Julia Ferrari says “You need show everybody you’re an expert.”

Meet Julia, owner of Julia Ferrari Web Design. Julia is super passionate about supporting small businesses and creating the website they deserve. Julia won't overwhelm you with options or confuse you with technical jargon, she'll also show you how to work your website...

Do you think about the quantity and quality?

Some days I work on lots of little things and feel great because I've ticked lots off my list. I feel a real sense of achievement. Other days I might do one or two things and just feel exhausted. I then realised that I was blocking my diary out with things I had to...

The Importance Of Good Copywriting For Your Website

You might think that with the rise in social media use that websites are no longer the main focus and SMO (social media optimisation) is more important than SEO (search engine optimisation). But no matter how good your social media profile is or how many followers you...