Blog

Pain point marketing and selling should be a thing of the past

"The Pain Point: Selling Your Clients What They REALLY Want · The amount of pain your client or customer is in will determine whether they buy now or later." "Without pain, there isn’t a need, and when buyers don’t need anything, there isn’t the chance of a sale....

Useful journal prompts to work through the fear

Fear manifests in all kinds of ways, from daily procrastination to full blown anxiety and self-sabotage. You know that as a freelancer or small business owner you need to make small steps out of your comfort zone, a lot, on a regular basis. You need to learn to be...

Becoming self-employed and motherhood

How would you describe your work situation? Do you even have to? I’ve felt defined by this for a long time, since going from ‘full-time’ to ‘part-time’. I still considered myself ‘part-time’ until recently when I had a reality check with my diary and my toddler. She...

Julia Ferrari says “You need show everybody you’re an expert.”

Meet Julia, owner of Julia Ferrari Web Design. Julia is super passionate about supporting small businesses and creating the website they deserve. Julia won't overwhelm you with options or confuse you with technical jargon, she'll also show you how to work your website...

Do you think about the quantity and quality?

Some days I work on lots of little things and feel great because I've ticked lots off my list. I feel a real sense of achievement. Other days I might do one or two things and just feel exhausted. I then realised that I was blocking my diary out with things I had to...

The Importance Of Good Copywriting For Your Website

  You might think that with the rise in social media use that websites are no longer the main focus and SMO (social media optimisation) is more important than SEO (search engine optimisation). But no matter how good your social...

The one surprising thing I learnt in 2020

It's not resilience, patience or how to fly the positivity flag again and again. What I've actually learnt is how to listen to myself. I've made every effort to give myself time and the space to tune into my intuition and really align my life with what I truly want...

What is branding and how do you build an authentic one?

I'm not a business consultant or coach so why am I writing about this? Because it's important to start at the start, this is where the magic happens and it's often the beginning of your unique story and your journey, the one you will come back to time and time again....

Here’s why copywriting is essential for your business

Do you carefully consider the words you're writing? I'm not saying that you need to take a course to learn how to be a copywriter BUT words are powerful and if you did or you hired a freelance copywriter it would be money well invested because marketing is a huge part...