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Why do I need to build an email list?

Why do I need to build an email list?

Everyone's talking about the day that Instagram and Facebook went down (October 2021). Did you notice it? What did you do without social media? To be honest, I didn't notice (the very rare day that I didn't go on much) until my toddler asked for cat reels on...

Is finding your purpose overrated?

Is finding your purpose overrated?

How do you feel about it? I try not to get too hung up on 'finding my purpose', it feels like a bit of a mystical unicorn to me, like finding a good work-life balance. My purpose is probably closely linked to my passion but I really dwell on it. I do what I do feels...

Repurpose your content – it’s not cheating!

Repurpose your content – it’s not cheating!

Please, please, please repurpose your content. Constantly creating new and engaging content is one of the biggest things people struggle with. When you do have to create new content it doesn't have to take all day. For example, if you enjoy creating a weekly blog then...

Storytelling, business comms and copywriting tips

Storytelling, business comms and copywriting tips

Social media is no longer about broadcasting. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Then, we hit content...

Journaling the sh*t out of life

Journaling the sh*t out of life

Over the past two years, writing has given me the space to help find clarity, work through some difficult patches, make discoveries, reflect on feelings and set intentions.  Unsurprisingly, it became my outlet and my personal therapist through all the ups and downs; a...

Female friendships are hard

Female friendships are hard

Is it just me or is life just so much more complicated and so full of stuff? The main thing for me, apart from being a mum, being a freelancer, wife and homeowner, is that I often feel so overwhelmed with trying to keep up with responding to friends and family that...

Balancing your masculine and feminine energy

Balancing your masculine and feminine energy

Energy is something that we feel really drawn to whether it's in person, which is more powerful, or by what you're putting out into the world - it runs through everything you do. But this energy can get a bit lost and crumpled when it's not given the space to thrive....

Content trends in 2022

Content trends in 2022

Online businesses and services exploded during the pandemic and continue to grow. This means that businesses need to work harder to set themselves apart on social media and have high-quality website SEO. Let's take a look at the top content types and their trends in...