Meet Julia, owner of Julia Ferrari Web Design. Julia is super passionate about supporting small businesses and creating the website they deserve.
Julia won’t overwhelm you with options or confuse you with technical jargon, she’ll also show you how to work your website so that you can update it as and when you need to.
Sometimes we find freelancers or small business owners asking if it is necessary for them to have a website. The answer is yes, but even more important is to have a website that represents you and makes people feel that they can trust you.
Even if you have active social media accounts, if people are interested in your products, services, or content, they will eventually land on your website. They will want to know a bit more about you, and they will form an opinion of your business based on your website.
A professional website means a professional business
It is important to keep your website well-organised, easy to navigate, and simple. If your website doesn’t look professional, or it is poorly designed, that would make your business look unprofessional.
Keep your website appealing
A beautiful logo, nice fonts and colours will make your website more attractive to your customers. People are tempted to buy when they feel attracted to the brand.
The visual elements should reflect the identity of your business; they have to target your ideal customers and communicate an idea about the products/services.
Show who you are
In the “About Us” page, people want to know about you, the person behind that product. In this page you should tell your story and your values; customers will be more attracted to your brand if they share your values. You also should include your photo in this page, because when people can see a face your business becomes warmer and more personal.
You are the expert
You need to show to everybody that you are an expert; this is one of the main functions of blogs. Admittedly, writing articles is time consuming, but some tips, inspiration or advice will bring more people to your website. Also, Google loves fresh content, so your blog will help to improve your Google search rank.
It’s worth repeating the advice to keep it simple: in the majority of cases it’s not necessary to have a lot of pages. The most common pages are: Home, About Us, Product/Services, Blog and Contact, but obviously this can vary according to the industry.
Within the pages, it’s good to use “Call to Action” buttons to guide customers. Also make yourself easy to contact. Contact details can be included in the footer and a form can be placed in the contact page.
It’s very important that the website is SSL certified, otherwise a “Not Secure” text in the left hand of the browser will appear. And lastly, every website should have Google Analytics installed: this is another tool that will help with SEO and allow you to track the performance of the site.